Yahoo Store to Google Base / Froogle Free Automatic Feed!

For about a year I have used‘s Froogle Feed / Google Base Feed service to upload my products to Google. Recently they have increased the fees for this simple service so I decided to search for competitors and luckily I found that Google Base will now scan my Yahoo Store and update my products in Google Base automatically. Hooray!

Here is the email I received after submitting my .xml file link to Google:



Thank you for providing us with the location of your Yahoo! Store
objinfo.xml file. We’ve added your store into our system. We receive
updates from Yahoo! once a week, so you should see your items in Google
Base within the next 7 days. Once these items are live in our search
results, you can view them with the links below:

Google Base:

Google Product Search:

Please note that receiving your bulk upload in this manner will make your
Google Base account inactive.

Please let us know if you have any questions.


The Google Team


Here is the page that tells you how to have Google Download your products:

  • Have Google Base download your items
    With this option, we’ll automatically download your items directly from Yahoo! on a periodic basis. For this option, you need to be sure the XML export option is selected in your Yahoo! merchant preferences. Once you’ve done so, simply email us the URL where your objinfo.xml file can be found, and we’ll begin receiving your item listings from Yahoo!. Please note, because this method generates listings automatically, we’re only able to provide limited support for bulk uploads received in this manner.

Thanks Google once again for making things easy and free!




The Atensoftware feed service may have some advantages for certain people, here is the reply from them when asked what the benefits to their service are:


There are still benefits to using our service, the primary one being
that we provide you technical support if needed.  Other benefits are:

# Downloadable – download the Google Base Bulk Upload file for any use
# Custom Exclusion – customize products to exclude from submission
# Duplicate Exclusion – exclude duplicates when submitting multiple stores
# URL Conversion – convert URLs to your official domain name
# Options – product options are submitted in the description
# Custom Fields – submit data from custom fields

Especially note the custom fields feature, which can help you get better
search engine placement.  We also hope to be providing feeds to other
engines in the near future.

Aten Software LLC


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